Our sustainability strategy has four areas of responsibility:
Working on the basis of these four areas of responsibilities has several purposes. On the one hand, they help us to conduct and develop sustainable business operations, and on the other hand, they clarify how we contribute to various objectives and principles that we have adopted, including to the UN's Agenda 2030 for Sustainable Development. We analyse our operations and identify areas in which we have a positive or negative impact. Then we establish clear development targets and follow up this work regularly.
Understanding the needs of our stakeholders and what drives their choices in various decision-making situations is becoming increasingly important to us. The lowest common denominator for all stakeholder categories is that they expect increased transparency and credibility as well as more information than before. We continuously conduct both qualitative and quantitative stakeholder dialogues via different channels, for example through various industry forums as well as customer and brand surveys.
Our main stakeholders:
Special interest organisations